PM4SD Summer School 2018

Project Management for Sustainable Development

Skills, Careers and Strategic Alliances for Sustainable tourism

9-12 October 2018
Villages Nature© Paris
Paris, France

Leadership and Governance for Sustainable Tourism is the PM4SD (Project Management for Sustainable Development) annual Event.

The 2018 edition will be a major EU event in partnership with the Next Tourism Generation Alliance consortium led by Federturismo Confindustria, and in collaboration with FEST Foundation for European Sustainable Tourism, ETC European Travel Commission, the Blue Community Consortium and Villages Nature ® Paris as key partners.

The 2018 Summer School is the first public event for the EU initiative Next Tourism Generation Alliance (NTG), and the selected theme is: “Skills, Careers and Strategic Alliances for Sustainable tourism”. NTG is the first European partnership and alliance to create transformative cooperation for skills and careers between education and industry in five key tourism sub-sectors: hospitality, food and beverage operations, travel agencies and tour operators, visitor attractions and destination management

The event is for tourism leaders and destinations, planners, trainers, funders, policy makers, academics, students and entrepreneurs. It brings together key representatives of the tourism sector: donors, representatives of European and international organizations, policy makers, industry representatives, project management practitioners, academics, planners, investors and entrepreneurs.

Structure

The Summer School is structured as a peer to peer event.

It will be held October 9-12, 2018.

The structure is as follows:

  • 2 days that will include a mix of key note speakers, practical workshops, training activities and experiential learning in the most sustainable tourism resort in the world. Guided tours of some of Villages Nature best practices will also be included.
  • 1 day dedicated to Theme Parks, Disneyland Paris theme parks: Disneyland, Walt Disney Studios, or visit to Disney Village, excursions to surrounding areas including Paris or other Villages Nature activities.

The event will be held from the 9th to the 12th of October to celebrate the one year Anniversary of the Opening of Villages Nature ® Paris.

It will take place at Villages Nature ® Paris located adjacent the Davy Crockett Ranch in Euro Disney and adjacent to two national forests, is a green destination in the heart of nature.

Villages Nature Paris, a joint venture with Pierre et Vacances and Euro Disney, it excels as a model for sustainable tourism using primely geothermal energy, sending zero waste to landfill, having no automobiles in the Village, and more. The resort also prioritizes sourcing local food, using fair trade products, practicing water conservation, and protecting biodiversity.

Villages Natures is said to be the most sustainable tourism resort in the world. It recently received the World Hospitality award for Best Sustainable Development and Social Responsibility Initiative.

Guests are encouraged to arrive by high speed train as they will not need a car during their stay. Speakers and participants will enjoy together plenty of social activities to discover Villages Nature including the Aqualagon, BelleVie Farm, Forest of Legends, Extraordinary Gardens, Lakeside Promenade and more.

The event promotes PM4SD™ as the methodology to apply for planning and implementing transformative tourism projects.

Marie Balmain

  Marie Balmain

After beginning her carrier at Utopies (first consultancy specialized in private sector sustainability strategy in France) and co-authoring a number of books on sustainability, Marie Balmain joined the Pierre & Vacances-Center Parcs Group in 2005 to define and roll-out the Group CSR Strategy, action plans and projects. Her mission is to accompany the development of new and innovative offers and leisure activity embedding values of sustainable development. She has been in charge of the One Planet Action Plan for Villages Nature Paris, a pioneering, large-scale sustainable tourist resort on the edge of Paris.

Silvia Barbone

  Silvia Barbone

Director of Jlag and Fest, Head of EU Projects and Partnerships at Federturismo Confindustria, experienced grant evaluator for the European Commission. Based in Brussels, Belgium. International expert in sustainable tourism, project management and destination management. I am the developer of the PM4SD certification (https://apmg-international.com/product/pm4sd) , and since Jan 2018 I am coordinating The Next Tourism Generation (NTG) Alliance to build and implement the first European Blueprint Strategy for Sector Skills Alliance. I am specialized in management consulting for tourism, both for private and public-sector agencies. I have designed and implemented many projects, from small to large scale, and set up international partnerships, planned and delivered training activities and events, with the aim to bring sustainability from theory to practise. This involves working with leading global organisations, including UNWTO, UNESCO, UNEP, European Travel Commission, European Commission, European Parliament, UNEP, World Bank, as well as local, regional and national stakeholders. I am a regular public speaker at international conferences. Achievements Selected as one of the 10 European Experts for ETIS - EU Tourism Indicator system Designer and manager of successful project proposals for a total amount of almost 20 million euros. Developer of the certification scheme PM4SD® Set up the Next Tourism Generation Alliance partnership Trained and certified 300 tourism practitioners in PM4SD in Europe and Canada, USA and Jordan Delivered sustainable development capacity building workshops in 23 countries: United Kingdom, Belgium, Italy, Portugal, Greece, Bulgaria, Austria, Lithuania, Spain, Iceland, Finland, Check Republic, Jordan, Canada, USA, Korea, Tunisia, Morocco, Georgia, Iran, Qatar, Saudi Arabia, and Turkey. Founder and director of the European Summer School Leadership and Governance for Sustainable Tourism, which hosted 5 annual events to date.

Antonio Barreca

  Antonio Barreca

Antonio Barreca serves since July 2011 as the General Director of Federturismo, the Italian National Federation of the Travel and Tourism Industry of Confindustria (the Italian employers confederation). He served in 2014 as a Senior Advisor for Tourism for the Italian Region Sicily. He was Member of the Tourism Sustainability Group of the European Commission (since February 2011), Vice President of the Tourism Committee at the Italian Organization for Standardization (UNI), an association that publishes standards for industrial, commercial and tertiary sectors.

Benjamin Carey

  Benjamin Carey

An expert on the sustainable development and environmental management of tourism, Benjamin is a certified PM4SD Practitioner and consultant to government ministries and destination agencies, as well as many international organisations, including the European Commission, European Union, International Co-operative Alliance, UNDP, UNEP, UNESCO, World Bank and World Tourism Organisation. Based in Scotland, where he established the award-winning consultancy Dunira Strategy in 2002, he has worked in more than fifty countries, most recently in Jerusalem (EU), Myanmar (DFID) and Sierra Leone (World Bank); he is currently consulting for a range of clients in Africa, Asia, Europe and Middle East. A director of The Tourism Society, former tour operator (Thomson, Airtours) and visiting lecturer at several European universities, he has spoken all over the world on marketing, revenue management, sacred sites and protected areas. Benjamin produced the UNWTO’s baseline report on tourism and migration; he was a founding member of the UNESCO Scotland Committee and appointed to the Board of Co-operative Development Scotland. He has a special interest in less established destinations, particularly those recovering from crisis and/or emerging from conflict.

Sheena Carlisle

  Sheena Carlisle

Dr. Sheena Carlisle is a Senior Lecturer in Tourism Management at Cardiff Metropolitan University with 18 years of teaching and consultancy work in Tourism and Higher Education. Her qualifications include: BA. (Hons) Hospitality Management, MA (Exon) Tourism and Social Responsibility, Msc. Built Environment Research Methods and Political Economy PhD in Trade Associations and Sustainable Tourism Development. She is external examiner for International Tourism PhD Research. In 2016 Sheena helped to establish a multi-disciplinary Regeneration Hub to bring Regeneration and Sustainable Development Research, Enterprise and Education at Cardiff Metropolitan University into a cohesive framework and network to support co-production of knowledge with communities in South Wales to support community regeneration projects. Currently acting as a project manager at Cardiff Metropolitan University for the ground-breaking 4 year Erasmus + Next Tourism Generation Skills Development Project with 14 partners across Europe, Sheena is developing research and tools for digital and sustainability skills delivery in tourism. Teaching experience includes a wide range of academic subjects including: Business and Tourism Ethics, Crisis, Risk and Strategic Change Management, Marketing, Tourism in Developing Countries, Sustainable Tourism and Destination Management. Previous career experience in social housing association management developed her interest and commitment to community involvement and social justice, combined with early work experience in Visitor Attraction Management at Heritage Sites in UK and Africa. Sheena has a passion for Sustainable development, community engagement, the Arts, Heritage and Culture bringing an eclectic portfolio of experience to Research, enterprise and teaching Projects.

Chris Castro

  Chris Castro

Chris Castro is an award winning sustainability professional, eco-entrepreneur, and community organizer with a passion for accelerating the transition to a smart, resilient and sustainable future. Chris is most notably known for his work as the founder and president of IDEAS For Us, an international nonprofit and United Nations accredited organization working to develop, fund, and scale environmental solutions around the World; and co-creator of the renowned ‘Fleet Farming’ urban agriculture program that started in Orlando. Chris is currently the Director of Sustainability and Co-chair of the Smart Cities initiative for Orlando Mayor Buddy Dyer and the City of Orlando.

Giordano Dichter

  Giordano Dichter

Giordano is co-founder and partner of the H&D Partners consulting firm that provides support to build effective entrepreneurship support programs to incubators and accelerators globally. With 20 years of experience in private sector development gained by working on the field with international and local actors (such as the United Nations Office for Project Services, the International Labour Office, BIC Lazio, the European Business and Innovation Center Network and more recently the European Crowdfunding Network), he believes the next game-changing innovations are around the corner, and that incubators and accelerators are the natural place where these can be properly bred.

Corné Dijkmans

  Corné Dijkmans

Dr. Corné Dijkmans is Manager Research & Business Innovation at the Academy for Tourism of Breda University of Applied Sciences, senior lecturer/researcher in Online Marketing & New Media Technology at Breda University and CSTT (Centre for Sustainability, Tourism and Transport). He holds a PhD in Communication Science from Vrije Universiteit Amsterdam, a MSc in Business Economics from Tilburg University, and a MSc in Marketing from TIAS School for Business and Society. As of 2012, he conducted research in cooperation with the Department of Communication Science at Vrije Universiteit Amsterdam and ACSM (Amsterdam Center for Social Media). His research interests focus on the effects of interactive communication technology via online channels by companies on their relations with the public, in particular in the travel and tourism industry. His research has been published in international ISI-ranked journals, and has been presented at several national and international conferences in the field of communication and marketing, such as the annual ICA conference (International Communication Association), and ICORIA (International Conference on Research in Advertising). Furthermore, he is the author of the books ‘Social Media To Go’ (2014) and ‘eMarketing To Go’ (2015), and developer of the international online business simulation ‘Emerald Forest Hotel’, utilized in higher education institutes in 7 countries across Europe. He was involved in EU Lifelong Learning Programme projects focusing on the training of lecturers to improve the attractiveness and quality of higher management education by the use of information & communication technology (ICT), e-learning and online media. Currently, he actively participates in several national and international projects, such as in the frame of Erasmus+. Central thread in his work is the innovation of (tourism) business and education by the use of ICT, online communication and new technology.

Tara Duncan

  Tara Duncan

Tara Duncan is a Senior Lecturer and researcher in the Centre for Tourism and Leisure Research (CeTLeR) at Dalarna University, Sweden. She is the Chair of ATLAS, a European based organisation that promotes educational initiatives in tourism and leisure through facilitating research and networking opportunities for staff and students in higher education. Tara’s research focuses on aspects of mobility, tourism and work and she is currently the principal investigator on a FORMAS funded project on Sustainable Tourism Employment in Sweden.

Klaus Enrlich

  Klaus Ehrlich

Klaus Ehrlich studied Economics - Business Administration at the University of Siegen (DE) from 1976-1983, with one year at the University of Sevilla (81/82). Co-founder and manager of several entrepreneur associations related with rural tourism in Andalusia (RAAR, AHRA) starting 1991 until 2006. Since 2002 he has been responsible for the management of EuroGites – European Federation of Rural Tourism as general secretary. Involved in a wide range of working groups and consultative bodies at the European Commission related with tourism and rural development. Professional activity relates – apart from the generic tasks of managing trade organisations - to promotional services vía internet and ICT, professional training activities related with rural tourism and development in general, scientific research and follow-up of Quality perception, and development of nature-based tourism products. Overall responsible for the organisation and content of the 6 editions of the European Congress on Rural Tourism since 2003, and of the STRD2017 conference. Participation in specific ad-hoc working groups at the EU, the most recent ones related with the Charter for Sustainable Tourism in Europe, EU expert group on Low Season Tourism EULSTIB, ENRD work group on rural businesses, skills in tourism, and expert group on the Package Travel Directive. Professional contacts in 25 countries, including transitional and developing economies, which allows drawing on a wide scope of practical experiences.

Irena Erbakanova

  Irena Erbakanova

Irena Erbakanova is a lecturer at Varna University of Management. She is teaching various of tourism and hospitality related subjects like Hotel Operations Management, Tourism, Marketing and Management of Tourist Destinations, Special Interest Tourism, etc. Although her experience in the research field is quite new, from 2004 to 2011, mostly during her studies, Irena Erbakanova focused on working in the hospitality industry. The practical experience she gained was in properties ranging from 3 to 5 stars at departments including front office, housekeeping, food and beverage, marketing and quality.

Pilar (Pitu) Espeso-Molinero

  Pilar (Pitu) Espeso-Molinero

Dr. Espeso-Molinero is a faculty member at the University of Alicante (Spain), where she teaches Cultural Heritage and Tourism Anthropology while coordinating the Anthropology Area at the Contemporary Humanities Department. Her research concerns the potential of Indigenous tourism operators to design and implement tourism products, capitalizing on their own culture and local resources. Dr. Espeso-Molinero has specialized in adult education and capacity development programs, incorporating creativity tools and innovative methods to her workshops and online courses. She has organized professional and adult programs for NGOs, Development Agencies and local and national governments.

Benjamin Gill

  Benjamin Gill

Ben has been working in the environmental sector for nearly 20 years, covering the fields of waste management, renewable energy and sustainable urban planning and development. He has played a key role in developing the One Planet Living framework as a flexible tool that can be used to drive systemic change through an organisation and an industry. He has used the framework with some of the world’s most ambitious sustainable tourism projects to develop, implement and monitor sustainability strategies such as Villages Nature and Singita’s conservation and tourism projects in east and southern Africa.

Lucy Good

  Lucy Good

Lucy Good is the Learning and Development Manager at Bluestone National Park Resort and the Chair of Tourism for the South, Mid and West Wales Regional Skills and Learning Partnership. Starting her career as a teacher with a degree in education, in 2007 Lucy transitioned into working within vocational education in West Wales, working with businesses and local authorities to develop skills and work aspirations. In 2011, Lucy joined Bluestone National Park Resort, managing the performance and development of over 800 employees and in 2017 her team received the Princess Royal Training Hallmark for outstanding contribution to skills development. After striving to form collaborative partnerships between businesses, schools and further education, which has included working with Visit Wales to identify good practice in tourism within Europe, in early 2017 Lucy was appointed the RLSP Chair of Tourism. This has seen her work to support the Welsh Assembly Government to develop sustainable skills and career paths from education and communities to industry.

Bruno Guth

  Bruno Guth

Bruno Guth joined the Group Pierre & Vacances-Center Parcs in 1998. He occupied various management positions and he was promoted Accommodation Manager in 2006. He joined the Domaine des Trois Forêts in 2010 as Deputy General Manager and then he occupied the office of Director of Site of the holiday village Pierre&Vacances, before joining again Center Parcs as Director of the Operational Projects France. Today he is the Director of Villages Nature Tourism.

Clarissa Mattos

  Clarissa Mattos

Clarissa Mattos was appointed as Market Manager for Americas and Pacific markets of Eurail Group, the management and marketing company for Eurail Passes, in 2015. She brings more than 10 years of international experience in tourism and telecommunication, with a solid background in branding and communication. She currently oversees the trade relations and marketing initiatives in major key markets for Eurail Passes, inspiring trade, media and consumers to discover Europe at its best. Clarissa joined Eurail Group in 2009 as a Product Manager, and has since become a passionate European rail ambassador. Previously, she worked as Direct Marketing Manager at Oi, the largest telecom provider in Brazil, and as Direct Marketing Manager - successfully launching the Oi awarded mobile brand. Clarissa completed her post-graduate studies in E-Business and Marketing at the Fundação Getúlio Vargas and ESPM Escola Superior de Propaganda e Marketing in Rio de Janeiro, Brazil. Since 2006 she has called Utrecht, in the Netherlands home, and speaks Portuguese, English and Dutch.

Roisin Mckee

  Roisin Mckee

Roisin Mckee – Country Director, People 1st
People 1st is a unique, insight driven performance and talent management expert for the tourism and visitor economy sector.
Roisin’s role involves working in partnership with the tourism industry, government and the TVET to shape a skills system driven by employer demand. Roisin has over 20 years’ hospitality and tourism experience, gained in industry, TVET and community sectors in Ireland, UK and internationally.
She has significant experience in building effective industry-TVET partnerships and facilitating the delivery of a diverse range of skills solutions for the visitor economy sector to help tackle skills and recruitment needs. With a passion for nurturing talent Roisin is a firm advocate for the impact that skills development can make to individuals, business and the visitor economy sector.

pablo.montes.iannini

  Pablo Montes Iannini

Pablo Montes Iannini is a Value Chain and Private Sector Analyst for UN Environment in Paris supporting multiple projects to promote sustainable consumption and production. Currently, he is most actively involved in the “Transforming Tourism Value Chains” project, where he coordinates partner relations, private sector engagement, and the development of a sectoral roadmap, across the four focus countries—Dominican Republic, the Philippines, Mauritius, and St. Lucia. Pablo’s experience is at the intersection of business and environment across multiple sectors, with a special emphasis on collective impact. Before joining UN Environment, Pablo led the Corporate Engagement strategy in WWF Colombia and managed partnerships across the energy, agriculture, and food and beverage sectors to promote water stewardship, sustainable value chains, and the transition to clean energy. Early in his career he worked in the Oil and Gas industry in Colombia with BP, supporting environmental management and compliance on the ground in one of the country’s main operations. Pablo holds a joint-degree master from Yale University—a Master of Environmental Management from the School of Forestry and Environmental Studies and a Master of Business Administration (MBA) from the School of Management. During his graduate studies, he worked at the City of Boston and the Clinton Foundation in New York. His undergraduate degree is on Environmental Engineering from Los Andes University in Colombia.

Ioannis Pappas

  Ioannis Pappas

Dr. Ioannis Pappas, CEO & Co-Founder of GREEN EVOLUTION SA, is Director for Mediterranean Region and Member of the Board of Directors in the Global Sustainable Tourism Council. He is a Mechanical Engineer, with PhD in Applied Mechanics, with over 27 years of work in several fields of science, focusing in Sustainability for Tourism, Energy and Environmental Efficiency in Infrastructure and Buildings, Advising in standardization of companies and technological implementation of climate adaptation and mitigation methodologies. He is an Assessor for several Sustainable Tourism Certification Standards, focusing in Hotels, Tour Operators and Destinations, and Lead Trainer for GSTC in South East Europe Region.

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Irina Petkova

  Irina Petkova

Irina Petkova is a lecturer at Varna University of Management. She is teaching in field of Hospitality and Human Resources Management. Her research currently focuses on development of human resources in Hospitality industry and creating learning organisations in Hospitality industry. Irina has strong practical background working in local and international companies and hotels. Currently together with her academic work, she conducts trainings and provides expert advices and services to hotels and companies from Hospitality industry.

David Randle

  David Randle

Dave holds a B.A. from California Lutheran University, an M-Div. from the Iliff School of Theology, and a doctorate in Spiritual Disciplines, Wellness and Environmental Concerns from the University of Northern Colorado, Greeley, CO. He currently directs the Sustainable Tourism concentration for the USF College of Global Sustainability and serves as president and executive director of the WHALE Center, and Managing Director of the International Ocean Institute Waves of Change initiative. He serves on the Global Sustainable Tourism Council International Knowledge, Networking, Education & Training Working Group, The International Ecotourism Society (TIES) Research and Education Council, and the board of directors for the Florida Society of Ethical Ecotourism.
Read more at: www.bluecommunity.info

Eduardo Santander

  Eduardo Santander

Multilingual executive. Educated in Spain, USA and Austria Mr. Santander holds a PhD and a MBA degree. He has broad experience in tourism marketing, advocacy and public affairs gained in diverse private companies and public institutions from the tourism and hospitality sector. He is also guest lecturer on tourism marketing at international business seminars in a number of US and European Universities. He's a frequent speaker in Tourism, Hospitality Industry and Destination Marketing forums and a passionate panellist.

Nathalie Simmenauer

  Nathalie Simmenauer

Engineer in statistics. Since 1988, I gained a long experience at Air France in various fields: strategy, human resources, purchasing, information systems ... Then I managed major transverse projects in the areas of digital and customer service. In 2015, I became Director of the Sustainable Development Department at Corporate level, to be in charge of the Group's Sustainable Development Strategy, commit teams and business unites to concrete commitments and achievement of objectives, and to accompany them on the implementation of responsible innovations.

Arman Valesyan

  Arman Valesyan

Arman Valesyan is a UNDP ‘’Integrated Rural Tourism Development’’ project coordinator who is responsible for managing the team that implements the biggest touristic projects across Armenia with the perspective to develop rural tourism and make it an income generating opportunity for local villagers around the country. Weaving together his rich business experience and deep understanding of the nonprofit sector, Arman together with his team create new infrastructure, educate local communities and set a benchmark for future investors and local entrepreneurs. Arman also held a project officer position at the Global Compact, a project of the UN implemented in Armenia by UNDP country office to promote the concept of Corporate Social Responsibility (CSR) in Armenia.

elsa cattivera

  Elsa Cattivera

Elsa is a consultant and researcher focusing on social innovation and entrepreneurship. She has an MA in Politics, Administration and Organization and a Postgraduate Specialization in Project Tourism Management. For the last five years, she has been collaborating with different NGOs and SMEs as project manager, with a keen interest in project design, particularly in the areas of public policy, cultural heritage and sustainable development.

Lobke Elbers

  Lobke Elbers

Lobke is a specialist in the field of innovation, technology and digital marketing in travel, tourism and hospitality. Working from Breda University of Applied Sciences (BUas) in the Netherlands she is involved in the Next Tourism Generation project as team manager of the communication and dissemination activities. Another part of her work at BUas consists of business development, her main goal is to create new cross-sectoral initiatives in the travel & tourism industry based on impact- or digital innovation. To achieve this, she performs various tasks to develop new strategies, approaches and concepts that aim to bring education, research and industry closer together. Lobke also guides thesis students in their research and thesis writing and shares her knowledge about digital travel marketing in various learning modules and within the E-lab, an experimental learning environment for tourism students. Lobke speaks or moderates at conferences, events and in-house innovation days at travel organizations. She is joining several advisory boards in travel media/publishing organizations in The Netherlands. Next to this she acts as independent guest contributor for various online publishers in the field of digital travel & hospitality trends. Her recent collaboration with AccorHotels resulted in a visualization of the hotel room of the future: #HotelRoom2030. For the past four years she has been leading TravelNext.nl, one of the well-known digital knowledge platforms in the BeNeLux specialized in creating hands-on content for travel professionals about digital marketing and innovation in the travel & hospitality industry. In 2017 TravelNext was successfully acquired by the largest travel publisher of The Netherlands.

Gaëlle Ferry

  Gaëlle Ferry

After a Master in Communication and several experiences in communication agency, Gaëlle Ferry joins the Group Pierre and Vacances-Center Parcs in 2006 as assistant of communication. Today she is the Corporate Communications Manager in charge of promoting the Group Pierre and Vacances-Center Parcs real estate and tourist projects to support its development, its attractiveness and its digital visibility.
Emilie Riess

  Emilie Riess

Emilie has been working for almost 20 years in the tourism industry. She is graduated from a business school and has a master degree in Sustainable development. She entered Pierre et Vacances- Center Parcs in 2012, and is now in charge of Sustainability for the Group . Making sure that Villages Nature sustainability approach “One Planet Living” is in place has been one of her key mission since the site opened. mission.

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The Summer School is the PM4SD™ annual event, promoting it as the methodology to apply in tourism projects and to discuss the professionalization of project management in sustainable tourism.

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