PM4SD Summer School 2018

Project Management for Sustainable Development

Skills, Careers and Strategic Alliances for Sustainable tourism

9-12 October 2018
Villages Nature© Paris
Paris, France

Leadership and Governance for Sustainable Tourism is the PM4SD (Project Management for Sustainable Development) annual Event.

The 2018 edition will be a major EU event in partnership with the Next Tourism Generation Alliance consortium led by Federturismo Confindustria, and in collaboration with FEST Foundation for European Sustainable Tourism, ETC European Travel Commission, the Blue Community Consortium and Villages Nature ® Paris as key partners.

The 2018 Summer School is the first public event for the EU initiative Next Tourism Generation Alliance (NTG), and the selected theme is: “Skills, Careers and Strategic Alliances for Sustainable tourism”. NTG is the first European partnership and alliance to create transformative cooperation for skills and careers between education and industry in five key tourism sub-sectors: hospitality, food and beverage operations, travel agencies and tour operators, visitor attractions and destination management

The event is for tourism leaders and destinations, planners, trainers, funders, policy makers, academics, students and entrepreneurs. It brings together key representatives of the tourism sector: donors, representatives of European and international organizations, policy makers, industry representatives, project management practitioners, academics, planners, investors and entrepreneurs.

Structure

The Summer School is structured as a peer to peer event.

It will be held October 9-12, 2018.

The structure is as follows:

  • 2 days that will include a mix of key note speakers, practical workshops, training activities and experiential learning in the most sustainable tourism resort in the world. Guided tours of some of Villages Nature best practices will also be included.
  • 1 day dedicated to Theme Parks, Disneyland Paris theme parks: Disneyland, Walt Disney Studios, or visit to Disney Village, excursions to surrounding areas including Paris or other Villages Nature activities.

The event will be held from the 9th to the 12th of October to celebrate the one year Anniversary of the Opening of Villages Nature ® Paris.

It will take place at Villages Nature ® Paris located adjacent the Davy Crockett Ranch in Euro Disney and adjacent to two national forests, is a green destination in the heart of nature.

Villages Nature Paris, a joint venture with Pierre et Vacances and Euro Disney, it excels as a model for sustainable tourism using primely geothermal energy, sending zero waste to landfill, having no automobiles in the Village, and more. The resort also prioritizes sourcing local food, using fair trade products, practicing water conservation, and protecting biodiversity.

Villages Natures is said to be the most sustainable tourism resort in the world. It recently received the World Hospitality award for Best Sustainable Development and Social Responsibility Initiative.

Guests are encouraged to arrive by high speed train as they will not need a car during their stay. Speakers and participants will enjoy together plenty of social activities to discover Villages Nature including the Aqualagon, BelleVie Farm, Forest of Legends, Extraordinary Gardens, Lakeside Promenade and more.

The event promotes PM4SD™ as the methodology to apply for planning and implementing transformative tourism projects.

Marie Balmain

  Marie Balmain

After beginning her carrier at Utopies (first consultancy specialized in private sector sustainability strategy in France) and co-authoring a number of books on sustainability, Marie Balmain joined the Pierre & Vacances-Center Parcs Group in 2005 to define and roll-out the Group CSR Strategy, action plans and projects. Her mission is to accompany the development of new and innovative offers and leisure activity embedding values of sustainable development. She has been in charge of the One Planet Action Plan for Villages Nature Paris, a pioneering, large-scale sustainable tourist resort on the edge of Paris.

Silvia Barbone

  Silvia Barbone

Silvia Barbone is the director of FEST and Jlag. She is the developer and the main author of the PM4SD™ “Project Management for Sustainable Development” certification. She is an international expert in sustainable development and project management with an extensive knowledge of tourism, cultural and sport policies and practices. She is a senior tourism researcher, an experienced project manager and a certified Lead Trainer in Project Management for Sustainable Development. She designs and manages small, medium and large scale projects, she supports destinations to define strategies and empower local communities, she is one of the 10 EU experts selected by the European Commission to implement the European Tourism Indicator System (ETIS). She works with leading global organizations, including UNWTO, UNESCO, UNEP, UNITAR, European Travel Commission, European Commission, European Parliament, as well as local, regional and national public authorities. She is the chief editor of the first blog regarding European tourism policies and practices “Tourism Around Europe”, which addresses 8000 tourism stakeholders. She has recently been appointed as the Chair of the Tourism Society Europa Network, and a board member of Tourism Society.

Antonio Barreca

  Antonio Barreca

Antonio Barreca serves since July 2011 as the General Director of Federturismo, the Italian National Federation of the Travel and Tourism Industry of Confindustria (the Italian employers confederation). He served in 2014 as a Senior Advisor for Tourism for the Italian Region Sicily. He was Member of the Tourism Sustainability Group of the European Commission (since February 2011), Vice President of the Tourism Committee at the Italian Organization for Standardization (UNI), an association that publishes standards for industrial, commercial and tertiary sectors.

Giordano Busto

Giordano Busto

Giordano is co-founder and partner of the H&D Partners consulting firm that provides support to build effective entrepreneurship support programs to incubators and accelerators globally. With 20 years of experience in private sector development gained by working on the field with international and local actors (such as the United Nations Office for Project Services, the International Labour Office, BIC Lazio, the European Business and Innovation Center Network and more recently the European Crowdfunding Network), he believes the next game-changing innovations are around the corner, and that incubators and accelerators are the natural place where these can be properly bred.

Benjamin Carey

  Benjamin Carey

An expert on the sustainable development and environmental management of tourism, Benjamin is a certified PM4SD Practitioner and consultant to government ministries and destination agencies, as well as many international organisations, including the European Commission, European Union, International Co-operative Alliance, UNDP, UNEP, UNESCO, World Bank and World Tourism Organisation. Based in Scotland, where he established the award-winning consultancy Dunira Strategy in 2002, he has worked in more than fifty countries, most recently in Jerusalem (EU), Myanmar (DFID) and Sierra Leone (World Bank); he is currently consulting for a range of clients in Africa, Asia, Europe and Middle East. A director of The Tourism Society, former tour operator (Thomson, Airtours) and visiting lecturer at several European universities, he has spoken all over the world on marketing, revenue management, sacred sites and protected areas. Benjamin produced the UNWTO’s baseline report on tourism and migration; he was a founding member of the UNESCO Scotland Committee and appointed to the Board of Co-operative Development Scotland. He has a special interest in less established destinations, particularly those recovering from crisis and/or emerging from conflict.

Sheena Carlisle

  Sheena Carlisle

Dr. Sheena Carlisle is a Senior Lecturer in Tourism Management at Cardiff Metropolitan University with 18 years of teaching and consultancy work in Tourism and Higher Education. Her qualifications include: BA. (Hons) Hospitality Management, MA (Exon) Tourism and Social Responsibility, Msc. Built Environment Research Methods and Political Economy PhD in Trade Associations and Sustainable Tourism Development. She is external examiner for International Tourism PhD Research. In 2016 Sheena helped to establish a multi-disciplinary Regeneration Hub to bring Regeneration and Sustainable Development Research, Enterprise and Education at Cardiff Metropolitan University into a cohesive framework and network to support co-production of knowledge with communities in South Wales to support community regeneration projects. Currently acting as a project manager at Cardiff Metropolitan University for the ground-breaking 4 year Erasmus + Next Tourism Generation Skills Development Project with 14 partners across Europe, Sheena is developing research and tools for digital and sustainability skills delivery in tourism. Teaching experience includes a wide range of academic subjects including: Business and Tourism Ethics, Crisis, Risk and Strategic Change Management, Marketing, Tourism in Developing Countries, Sustainable Tourism and Destination Management. Previous career experience in social housing association management developed her interest and commitment to community involvement and social justice, combined with early work experience in Visitor Attraction Management at Heritage Sites in UK and Africa. Sheena has a passion for Sustainable development, community engagement, the Arts, Heritage and Culture bringing an eclectic portfolio of experience to Research, enterprise and teaching Projects.

Chris Castro

  Chris Castro

Chris Castro is an award winning sustainability professional, eco-entrepreneur, and community organizer with a passion for accelerating the transition to a smart, resilient and sustainable future. Chris is most notably known for his work as the founder and president of IDEAS For Us, an international nonprofit and United Nations accredited organization working to develop, fund, and scale environmental solutions around the World; and co-creator of the renowned ‘Fleet Farming’ urban agriculture program that started in Orlando. Chris is currently the Director of Sustainability and Co-chair of the Smart Cities initiative for Orlando Mayor Buddy Dyer and the City of Orlando.

Corné Dijkmans

  Corné Dijkmans

Dr. Corné Dijkmans is Manager Research & Business Innovation at the Academy for Tourism of Breda University of Applied Sciences, senior lecturer/researcher in Online Marketing & New Media Technology at Breda University and CSTT (Centre for Sustainability, Tourism and Transport). He holds a PhD in Communication Science from Vrije Universiteit Amsterdam, a MSc in Business Economics from Tilburg University, and a MSc in Marketing from TIAS School for Business and Society. As of 2012, he conducted research in cooperation with the Department of Communication Science at Vrije Universiteit Amsterdam and ACSM (Amsterdam Center for Social Media). His research interests focus on the effects of interactive communication technology via online channels by companies on their relations with the public, in particular in the travel and tourism industry. His research has been published in international ISI-ranked journals, and has been presented at several national and international conferences in the field of communication and marketing, such as the annual ICA conference (International Communication Association), and ICORIA (International Conference on Research in Advertising). Furthermore, he is the author of the books ‘Social Media To Go’ (2014) and ‘eMarketing To Go’ (2015), and developer of the international online business simulation ‘Emerald Forest Hotel’, utilized in higher education institutes in 7 countries across Europe. He was involved in EU Lifelong Learning Programme projects focusing on the training of lecturers to improve the attractiveness and quality of higher management education by the use of information & communication technology (ICT), e-learning and online media. Currently, he actively participates in several national and international projects, such as in the frame of Erasmus+. Central thread in his work is the innovation of (tourism) business and education by the use of ICT, online communication and new technology.

Benjamin Gill

  Benjamin Gill

Ben has been working in the environmental sector for nearly 20 years, covering the fields of waste management, renewable energy and sustainable urban planning and development. He has played a key role in developing the One Planet Living framework as a flexible tool that can be used to drive systemic change through an organisation and an industry. He has used the framework with some of the world’s most ambitious sustainable tourism projects to develop, implement and monitor sustainability strategies such as Villages Nature and Singita’s conservation and tourism projects in east and southern Africa.

Rebecca Gonzalez-Tobias

Rebecca Gonzalez-Tobias

Rebecca Gonzalez-Tobias is a former Global Council Trustee of the United Religions Initiative and the Program Director of the Raoul Wallenberg Institute of Ethics which designs and facilitates interfaith and intercultural programming that serves to foster a culture of peace.

Lucy Good

  Lucy Good

Lucy Good is the Learning and Development Manager at Bluestone National Park Resort and the Chair of Tourism for the South, Mid and West Wales Regional Skills and Learning Partnership. Starting her career as a teacher with a degree in education, in 2007 Lucy transitioned into working within vocational education in West Wales, working with businesses and local authorities to develop skills and work aspirations. In 2011, Lucy joined Bluestone National Park Resort, managing the performance and development of over 800 employees and in 2017 her team received the Princess Royal Training Hallmark for outstanding contribution to skills development. After striving to form collaborative partnerships between businesses, schools and further education, which has included working with Visit Wales to identify good practice in tourism within Europe, in early 2017 Lucy was appointed the RLSP Chair of Tourism. This has seen her work to support the Welsh Assembly Government to develop sustainable skills and career paths from education and communities to industry.

Bruno Guth

  Bruno Guth

Bruno Guth joined the Group Pierre & Vacances-Center Parcs in 1998. He occupied various management positions and he was promoted Accommodation Manager in 2006. He joined the Domaine des Trois Forêts in 2010 as Deputy General Manager and then he occupied the office of Director of Site of the holiday village Pierre&Vacances, before joining again Center Parcs as Director of the Operational Projects France. Today he is the Director of Villages Nature Tourism.

Roisin Mckee

  Roisin Mckee

Roisin Mckee – Country Director, People 1st
People 1st is a unique, insight driven performance and talent management expert for the tourism and visitor economy sector.
Roisin’s role involves working in partnership with the tourism industry, government and the TVET to shape a skills system driven by employer demand. Roisin has over 20 years’ hospitality and tourism experience, gained in industry, TVET and community sectors in Ireland, UK and internationally.
She has significant experience in building effective industry-TVET partnerships and facilitating the delivery of a diverse range of skills solutions for the visitor economy sector to help tackle skills and recruitment needs. With a passion for nurturing talent Roisin is a firm advocate for the impact that skills development can make to individuals, business and the visitor economy sector.

Anne Maria Mäkelä

  Anne Maria Mäkelä

Anne-Maria Mäkelä has over 20 years of work experience in sustainable tourism development projects. Her expertise areas cover sustainable tourism policies, strategies, stakeholder approaches, tourism development management and master planning, partnership formulation, implementation of sustainable tourism development projects, and poverty alleviation through tourism. Contracted by the UN World Tourism Organization, United Nations Development Programme, and the Netherlands Development Organisation (SNV) and private sector consultancy companies in developing countries such as Albania, Moldova, Egypt, China, Ghana, Mongolia, North Korea, Fareast Russia, Vietnam, Indonesia, India, Timor Leste, Lao PDR, Thailand, Cambodia, Uganda, and India. Out of these countries, lived and worked around 7,5 years in China and 3,5 years in Cambodia. In other countries had short-term consultancy positions up to six months. Holds Masters Degree specialized in international marketing from the Turku School of Economics and Business Administration and is APMG certified PM4SD (project management for sustainable development) trainer and practitioner.'

Ioannis Pappas

  Ioannis Pappas

Dr. Ioannis Pappas, CEO & Co-Founder of GREEN EVOLUTION SA, is Director for Mediterranean Region and Member of the Board of Directors in the Global Sustainable Tourism Council. He is a Mechanical Engineer, with PhD in Applied Mechanics, with over 27 years of work in several fields of science, focusing in Sustainability for Tourism, Energy and Environmental Efficiency in Infrastructure and Buildings, Advising in standardization of companies and technological implementation of climate adaptation and mitigation methodologies. He is an Assessor for several Sustainable Tourism Certification Standards, focusing in Hotels, Tour Operators and Destinations, and Lead Trainer for GSTC in South East Europe Region.

David Randle

  David Randle

Dave holds a B.A. from California Lutheran University, an M-Div. from the Iliff School of Theology, and a doctorate in Spiritual Disciplines, Wellness and Environmental Concerns from the University of Northern Colorado, Greeley, CO. He currently directs the Sustainable Tourism concentration for the USF College of Global Sustainability and serves as president and executive director of the WHALE Center, and Managing Director of the International Ocean Institute Waves of Change initiative. He serves on the Global Sustainable Tourism Council International Knowledge, Networking, Education & Training Working Group, The International Ecotourism Society (TIES) Research and Education Council, and the board of directors for the Florida Society of Ethical Ecotourism.
Read more at: www.bluecommunity.info
elsa cattivera

  Elsa Cattivera

Elsa is a consultant and researcher focusing on social innovation and entrepreneurship. She has an MA in Politics, Administration and Organization and a Postgraduate Specialization in Project Tourism Management. For the last five years, she has been collaborating with different NGOs and SMEs as project manager, with a keen interest in project design, particularly in the areas of public policy, cultural heritage and sustainable development.

Lobke Elbers

  Lobke Elbers

Lobke is a specialist in the field of innovation, technology and digital marketing in travel, tourism and hospitality. Working from Breda University of Applied Sciences (BUas) in the Netherlands she is involved in the Next Tourism Generation project as team manager of the communication and dissemination activities. Another part of her work at BUas consists of business development, her main goal is to create new cross-sectoral initiatives in the travel & tourism industry based on impact- or digital innovation. To achieve this, she performs various tasks to develop new strategies, approaches and concepts that aim to bring education, research and industry closer together. Lobke also guides thesis students in their research and thesis writing and shares her knowledge about digital travel marketing in various learning modules and within the E-lab, an experimental learning environment for tourism students. Lobke speaks or moderates at conferences, events and in-house innovation days at travel organizations. She is joining several advisory boards in travel media/publishing organizations in The Netherlands. Next to this she acts as independent guest contributor for various online publishers in the field of digital travel & hospitality trends. Her recent collaboration with AccorHotels resulted in a visualization of the hotel room of the future: #HotelRoom2030. For the past four years she has been leading TravelNext.nl, one of the well-known digital knowledge platforms in the BeNeLux specialized in creating hands-on content for travel professionals about digital marketing and innovation in the travel & hospitality industry. In 2017 TravelNext was successfully acquired by the largest travel publisher of The Netherlands.

Gaëlle Ferry

  Gaëlle Ferry

After a Master in Communication and several experiences in communication agency, Gaëlle Ferry joins the Group Pierre and Vacances-Center Parcs in 2006 as assistant of communication. Today she is the Corporate Communications Manager in charge of promoting the Group Pierre and Vacances-Center Parcs real estate and tourist projects to support its development, its attractiveness and its digital visibility.

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The Summer School is the PM4SD™ annual event, promoting it as the methodology to apply in tourism projects and to discuss the professionalization of project management in sustainable tourism.

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