PM4SD Summer School 2017

Project Management for Sustainable Development

Leadership and Governance for Sustainable Tourism

4-8 October 2017
Sila National Park
Calabria, Italy

The Summer School in Leadership and Governance for Sustainable Tourism is back for its 5th edition, hosted by Sila National Park , it will take place for the first time in a National Park at the heart of the Mediterranean Sea. Leadership and Governance for Sustainable Tourism is a 3 days High Level event, co-organized by the Foundation for European Sustainable Tourism (FEST) and the European Travel Commission (ETC) to address one of the most important themes in the tourism industry: how to plan and deliver transformative tourism projects and initiatives to generate a sustainable visitor economy.

The 2017 Summer School aims to contribute to the 2017 as the International Year of Sustainable Tourism for Development focusing on “Sustainable Tourism between product development and carrying capacity”.

The Summer School will once again brings together key tourism from 5 Continents: donors, representatives of European and International organizations, policy makers, destination managers, planners industry representatives, project management practitioners, academics and entrepreneurs will share key best practices.

Outstanding speakers will be focusing on: National Parks, Thematic Parks, Sustainable Tourism Policies, Criteria, Certifications, Best Practices; Project Management, Destination Management, Branding Destination; Capacity building, Public Private Partnership, tourism funding with the aim to share experiences on: product development and carrying capacities.

Speakers and participants will enjoy together plenty of social activities to discover the beauty of Sila National Park and its outstanding area.

The Summer School is the PM4SD™ annual event, promoting it as the methodology to apply in tourism projects and to discuss the professionalization of project management in sustainable tourism and the need of leadership in tourism.

Key representatives of the tourism sector together again.

Donors, policy makers, industry representatives, project management practitioners, academics and entrepreneurs together to share practices on how to plan and manage tourism funding with sustainability, and also to improve project management and effectiveness in the tourism sector.

FEST · The European Travel Commission · Sila National Park

The Summer School is organised by FEST and the European Travel Commission. The European Travel Commission is the non-profit organisation responsible for the promotion of Europe as a tourist destination in third markets. Read the ETC’s latest Bulletin here.

The hosting organization is Sila National Park.

pm4sd

The Summer School is the PM4SD™ annual event, promoting it as the methodology to apply in tourism projects and to discuss the professionalization of project management in sustainable tourism.

pm4sd
silvia barbone

  Silvia Barbone

Silvia Barbone is the director of FEST and Jlag. She is the developer and the main author of the PM4SD™ “Project Management for Sustainable Development” certification. She is an international expert in sustainable development and project management with an extensive knowledge of tourism, cultural and sport policies and practices. She is a senior tourism researcher, an experienced project manager and a certified Lead Trainer in Project Management for Sustainable Development. She designs and manages small, medium and large scale projects, she supports destinations to define strategies and empower local communities, she is one of the 10 EU experts selected by the European Commission to implement the European Tourism Indicator System (ETIS). She works with leading global organizations, including UNWTO, UNESCO, UNEP, UNITAR, European Travel Commission, European Commission, European Parliament, as well as local, regional and national public authorities. She is the chief editor of the first blog regarding European tourism policies and practices “Tourism Around Europe”, which addresses 8000 tourism stakeholders. She has recently been appointed as the Chair of the Tourism Society Europa Network, and a board member of Tourism Society. Silvia Barbone is the director of FEST and Jlag. She is the developer and the main author of the PM4SD™ “Project Management for Sustainable Development” certification. She is an international expert in sustainable development and project management with an extensive knowledge of tourism, cultural and sport policies and practices. She is a senior tourism researcher, an experienced project manager and a certified Lead Trainer in Project Management for Sustainable Development. She designs and manages small, medium and large scale projects, she supports destinations to define strategies and empower local communities, she is one of the 10 EU experts selected by the European Commission to implement the European Tourism Indicator System (ETIS). She works with leading global organizations, including UNWTO, UNESCO, UNEP, UNITAR, European Travel Commission, European Commission, European Parliament, as well as local, regional and national public authorities. She is the chief editor of the first blog regarding European tourism policies and practices “Tourism Around Europe”, which addresses 8000 tourism stakeholders. She has recently been appointed as the Chair of the Tourism Society Europa Network, and a board member of Tourism Society.

sonia ferrari

  Sonia Ferrari

Professor of Tourism Marketing and Place Marketing at the University of Calabria Sonia Ferrari is Associate Professor of Tourism Marketing and Place Marketing at the University of Calabria, Italy. She has been President of Tourism Science Degree Course in University of Calabria and President of Valorizzazione dei Sistemi Turistico Culturali Degree Course in University of Calabria since 2007. Her main fields of study and research are: tourism and place marketing, event marketing, spa and wellness tourism. She is commissioner of Sila National Park.

eduardo santander

  Eduardo Santander

Mr. Santander has been Executive Director of ETC since April 2012. Educated in Spain and Austria, he holds a PhD in Sports Science and an MBA degree. He has extensive experience in destination marketing gained through his career in diverse companies from the tourism industry in Innsbruck (Austria) and the United States. He has also been a guest lecturer on tourism marketing at International Business Seminars in a number of US Universities. Under the leadership of Mr. Santander, ETC continues supporting member NTOs in their portfolio of marketing and research activities in major long-haul markets with the aim of strengthening and increasing competitiveness of Destination Europe.

Deirdre Shurland

  Deirdre Shurland

Deirdre is a senior consultant to the UNEP Tourism & Environment Programme. She spearheads tourism sector value chain research and advises on implications of the 2030 Sustainable Development Agenda and the Paris Agreement on the tourism sector, from a policy and implementation perspective. She has also advised UNESCO on the global tourism sector’s response to tourism and climate impacts at World Heritage sites and UNWTO on mainstreaming sustainable consumption and production principles into tourism master plans. She coordinates the development of sustainable tourism cooperation projects and facilitates specialized training workshops on project design and implementation for developing countries.

Susana Conde

  Susana Conde

Susana Conde is Founder and Director of Agrotravel Turismo Responsable, Spanish Travel Agency, Consultancy and Training on Tourism Sustainability. Expert Consultant and Trainer for Sustainable and Responsible Tourist Management and Green Marketing, CSR in the Tourism Sector and Carbon Footprint in Tourism during last seven years.

Anne-Maria Mäkelä

  Anne-Maria Mäkelä

Over 20 years of work experiene in the field of sustainable tourism. Specialized in tourism marketing and product development strategies, promotion, and supply chain linkages. The expertise areas cover policies, strategies, stakeholder approaches, management and master planning, project formulation, and poverty alleviation through tourism. Contracted by the World Tourism Organization, United Nations Development Programme, and the Netherlands Development Organisation (SNV) and private sector consultancy companies in developing countries such as Albania, Moldova, Egypt, China, Mongolia, North Korea, Fareast Russia, Vietnam, Indonesia, Timor Leste, Lao PDR, Thailand, and Cambodia. Out of these countries, lived and worked around 7,5 years in China and 3,5 years in Cambodia. In other countries, had short-term consultancy positions up to six months. I hold Masters Degree specialized in international marketing from the Turku School of Economics and Business Administration.

elsa cattivera

  Elsa Cattivera

Elsa is a consultant and researcher focusing on social innovation and entrepreneurship. She has a MA in Politics, Administration and Organization and a Postgraduate Specialization in Project Tourism Management. During her academic career, she has developed a passion for project design, particularly in the areas of public health, culture heritage and sustainable tourism. She worked with the Department of Political Science, participating in its research team and as teaching assistant for Bologna University. For the last two years, she has been collaborating with different NGOs and SMEs as assistant in project management, improving professional skills in the following areas: european funds, local planning, survey design, audience development, fundraising, business innovation, networking.

Gianluca Bevaqua

  Gianluca Bevaqua

I was born in Italy in the mid-70s. After getting a degree in journalism, I worked as copywriter, art director and then as a strategic marketing specialist for a few small-town advertising agencies. I did many experience as photojournalist for several organizations and press agencies. After few years I decided to move back to Calabria, where I worked as a journalist and as freelance translator from several languages. Currently I am working at the press officer for Sila National Park.