The Summer School in Leadership and Governance for Sustainable Tourism is back for its 4th edition, hosted by Icelandic Tourist Board, it will take place at the Lonely Planet´s no 1 destination in Europe 2015: Akureyri, Iceland.
Leadership and Governance for Sustainable Tourism is a 3 days High Level event, co-organized by the Foundation for European Sustainable Tourism (FEST) and the European Travel Commission (ETC) to address one of the most important themes in the tourism industry: how to plan and deliver transformative tourism projects and initiatives to generate a sustainable visitor economy.
The 2016 Summer School aims to contribute to the 2017 as the International Year of Sustainable Tourism for Development, through a publication and preparing a Call for Action.
The Summer School will once again brings together key representatives of the tourism sector: donors, representatives of European and international organizations, policy makers, industry representatives, project management practitioners, academics and entrepreneurs.
Outstanding speakers will be focusing on: Sustainable Tourism Policies, Criteria, Certifications, Best Practices; Project Management, Destination Management, Branding Destination; Capacity building, Public Private Partnership, tourism funding.
Speakers and participants will enjoy together plenty of social activities to discover the North Iceland, including visits at fishing town, museum, harbor, waterfalls and nature baths. For the last day, we have planned a one day tour to discover and taste several Iceland sustainable tourism gems (Mývatn Nature Baths, Dettifoss waterfall, the Gljúfrastofa Visitor Centre,
The Summer School is the PM4SD™ annual event, promoting it as the methodology to apply in tourism projects and to discuss the professionalization of project management in sustainable tourism and the need of leadership in tourism.
Donors, policy makers, industry representatives, project management practitioners, academics and entrepreneurs together to share practices on how to plan and manage tourism funding with sustainability, and also to improve project management and effectiveness in the tourism sector.
The Summer School is organised by FEST, the host organization Icelandic Tourist Board and the European Travel Commission. The European Travel Commission is the non-profit organisation responsible for the promotion of Europe as a tourist destination in third markets. Read the ETC’s latest Bulletin here.
Ms. Atladóttir has held the position of Director General at the Icelandic Tourist Board since 2008 and has been a leader in the development of Iceland‘s tourism industry through challenges posed by the economic recession in 2008, volcanic outbreaks in 2010 and 2011 and the extremely rapid growth of Icelandic tourism in the past four years. She was a member of the steering group for the current tourism strategy led by the minister of industries and innovation. Ms. Atladóttir has participated in various working groups aimed at revising and revamping the work within the European Tourism Commission, and was recently elected one of three Vice-Presidents of the organization, responsible for the advocacy of issues concerning tourism sustainability. At the Nordic level, Ms. Atladóttir has participated in various Nordic tourism projects and is a member of the steering board of NATA (North Atlantic Travel Association). Within her organization she has implemented various programs aimed at developing a sustainable tourism industry in Iceland, among them VAKINN, the first encompassing quality and environmental system for the tourism service industry in Iceland.
Silvia Barbone is the director of FEST and Jlag. She is the developer and the main author of the PM4SD™ “Project Management for Sustainable Development” certification. She is an international expert in sustainable development and project management with an extensive knowledge of tourism, cultural and sport policies and practices. She is a senior tourism researcher, an experienced project manager and a certified Lead Trainer in Project Management for Sustainable Development. She designs and manages small, medium and large scale projects, she supports destinations to define strategies and empower local communities, she is one of the 10 EU experts selected by the European Commission to implement the European Tourism Indicator System (ETIS). She works with leading global organizations, including UNWTO, UNESCO, UNEP, UNITAR, European Travel Commission, European Commission, European Parliament, as well as local, regional and national public authorities. She is the chief editor of the first blog regarding European tourism policies and practices “Tourism Around Europe”, which addresses 8000 tourism stakeholders. She has recently been appointed as the Chair of the Tourism Society Europa Network, and a board member of Tourism Society.
Bibiana Cala is a leading expert in Sustainable Tourism Management. Throughout her career, she has worked with a variety of organizations and communities in the planning, implementation and evaluation of tourism development projects. She has participated in several international initiatives and possesses keen abilities for stakeholder engagement. Most recently, Bibiana has advised and facilitated countless sustainable tourism projects in the Calgary area and across Southern Alberta, Canada. Her goal has been to support knowledge- and resource-sharing opportunities that result in low impact, socially responsible and distinct tourism experiences. Bibiana is an anthropologist with a Master’s Degree in Sustainable Tourism Management. She has extensive experience and training in social research focused on sustainable tourism, community participation and social development. She is a specialist in virtual learning environments and previously held a professorship with the Master of Sustainable Tourism Management program at the University for International Cooperation (UCI) in Costa Rica, Central America, she currently teaches at Bow Valley College, in Calgary, Alberta, Canada. Bibiana is passionate about communication and the dissemination of knowledge; she has been an active member of Academy for a long time and has volunteered in several organizations to share her skills and experience.
Sheena is a Senior Lecturer in Tourism Management at Cardiff Metropolitan University. Her qualifications include: BA. (Hons) Hospitality Management, MA (Exon) Tourism and Social Responsibility, MSc. Built Environment Research Methods and Political Economy PhD in Sustainable Tourism. She is external examiner for the Undergraduate tourism programs in Dublin Institute of Technology and external examiner for International PhD Tourism Research. Sheena is currently developing research and case study material in Project Management application in sustainable tourism contexts in partnership with Jlag, University of Malta and the Bulgaria Economic Forum, working on an Erasmus+ project. Sheena's PhD "A Political Economy of Small Scale Business Development in Gambian Tourism, West Africa" involved extensive Participant Action Research with a tourism trade association, consultancy work for the Gambia Tourism Authority and two years as a Head of Department and Lecturer in a Gambian business college where she helped to establish the first higher education course in The Gambia to cover middle and senior management education in tourism. Sheena has a passion for Sustainable development, the Arts, Heritage and Culture bringing an eclectic portfolio of experience to Research and Teaching Projects.
Jordi William Carnes (Barcelona, 1959), is a philology graduate, although he has worked for much of his professional career in the field of politics and for government bodies such as Barcelona Provincial Council, where he was Head of the President’s Office, the Catalan Government, where he was Minister for Agriculture, Fisheries and Livestock, and the Barcelona City Council, where he was Deputy Mayor in charge of budget and economic promotion. His academic background also includes an M.A. in Public Administration from ESADE and a Senior Management Programme at IESE. He left Barcelona City Council in 2013 and embarked on a career in the private sector, founding CGP Consultancy. He is currently CEO of the Barcelona Tourism Board and President of CTECNO (Catalan Technological Foundation).
Susana Conde is Founder and Director of Agrotravel Turismo Responsable, Spanish Travel Agency, Consultancy and Training on Tourism Sustainability. Expert Consultant and Trainer for Sustainable and Responsible Tourist Management and Green Marketing, CSR in the Tourism Sector and Carbon Footprint in Tourism during last seven years. Susana is Partner and Responsible for European Market of the Cultural Tourism and Ecotourism Mexican Operator, Totonal Viajes Que Iluminan. She works like International speaker at and organiser of Sustainable Tourism events and forums. Specialised teaching of Tourism on the Elearning platform LeafMedia Alliance. She regularly works with the media, writing columns for some ecological and tourist publications, in addition to one-off projects with other national and international media. She was Founding partner of the several associations: Bidaietico, Association for the Promotion of Responsible Tourism Interpretur, Iber-American Forum for the Interpretation and Communication of Cultural Heritage in Tourism Arduratur, Basque Centre for Responsible Tourism. Also she is member of the GSTC's Board of Directors, of Fest Foundation Board of Directors.
Lawyer (47 years old), specialized in European Union Law and Expert on sustainable tourism (management, legislation, promotion, training) at European level and qualified as a PM4SD (Project manager for sustainable development), certified by APMG international. Currently engaged by the European Institute of Cultural Routes-Council of Europe, within a task force on indicators and cooperation with the UNWTO for organizing the open consultation on International Observatories on sustainable tourism, held in Madrid 7 and 8 June 2016. As a national expert at the European Commission (DG GROW) from the 01/05/16 until the 30/04/2016, responsible for the implementation of the European Tourism Indicator System – ETIS.
Kelly Galaski has 18 years of hospitality and tourism industry experience, having worked in various positions in hotels, restaurants and travel companies. She holds a bachelor of commerce degree in hospitality and tourism management and a master in environmental studies in sustainable tourism development. She has eight years of experience working in rural, underserved communities in the Latin America and Caribbean region, and more recently in Europe and North America, on developing community tourism plans, projects and initiatives, creating opportunities by connecting with the private sector. This includes working for over six years at G Adventures, the world’s largest adventure travel brand, as a program manager for the Planeterra foundation, developing community tourism product closely with G Adventures’ product development team. From 2013-2015 Kelly managed G Adventures' three-year technical cooperation project with the Multilateral Investment Fund of the Inter-American Development Bank to develop five community-based tourism enterprises in four countries in Latin America.
Hilda Jana Gísladóttir is the manager of N4 TV in Akureyri. She has been a reporter and managed TV programms for 16 years. Hilda Jana has worked for the National broadcasting service (RÚV), for channel 2 as well as local TV stations. She has a Bed. degree from the University of Akureyri.
Being curious about people and places, Eva studied applied geography with the focus on leisure and tourism at the University of Trier (Germany). During her studies, Eva assisted Mr Prof. Kagermeier with organizing the International Geographical Union Pre- Conference Symposium in Trier in 2012. Due to her strong interest in sustainable tourism, Eva temporarily worked for the sustainable tourism certificate Viabono and focused her bachelor thesis on sustainability certification in the tourism industry. Subsequently, Eva attended the master’s program “Tourism Destination Development” at the University Dalarna in Sweden and completed it successfully with a thesis about engaging tourism stakeholders for collaborative governance. After her graduation, Eva supported the Swedish National Road and Transport Research Institute in a project about sustainable tourist travel in Sweden and assisted a sustainable tourism consulting office. Now, Eva is working as a project assistant for the German National Tourist Board in Stockholm until the end of 2016. In 2017, Eva is ready to take on new challenges.
Rob Holmes is the Founder & Chief Strategist of GLP Films, the leading content marketing agency dedicated to authentic storytelling and digital content strategy within the travel industry. Rob has a diverse background in multimedia production, storytelling, sustainable tourism, conservation, marketing, and entrepreneurship. In his work with GLP Films, Rob has spearheaded partnerships with global travel brands, including National Geographic, UNWTO, Columbia Sportswear, leading NGO’s, international tourism boards, and numerous media networks. Rob holds a BA in Wildlife Management and Conservation Biology from Hobart College, and an MBA from University of Washington in International Business, Marketing and Environmental Management.
John is Co-director of the Alliance for Mountain Environments and Associate Professor of Tourism Management at Thompson Rivers University in British Columbia, Canada. In Europe, he is a visiting professor at University College of Southeast Norway and at the Harz University of Applied Sciences, Germany. He is also a member of the Sonnino Working Research Group, Italy and the New Zealand Tourism Research Institute. He completed his Ph D at McGill University examining sustainable tourism strategies at the oldest seabird sanctuaries in North America as part of a UNESCO project focusing on the Circumpolar North. He has worked on tourism projects in Europe, North America, South America, Asia, Africa and the Middle East. In Canada, he worked for Destination Canada, Parks Canada and the Tourism industry Association of Canada delivered a Greening Your Business programme to over 75 businesses at the Gros Morne Institute of Sustainable Tourism. His research addresses the sustainability of tourism planning and destination development in peripheral and rural regions. Specific areas of focus include mountain tourism, creative tourism, geotourism, food and wine tourism, cruise tourism, polar tourism, and wellness tourism. He is co-editor of a book on Mountain Tourism (2016) published by CABI International.
Christopher Imbsen is the Deputy Regional Director for Europe at the World Tourism Organization (UNWTO), responsible for ensuring that UNWTO addresses the political and technical needs of the Organization’s 42 European Member States. Prior to joining UNWTO in March 2012, Chris worked in the private sector, initially in a number of tourism businesses in Australia and Southeast Asia, before moving to tourism consultancy. As a consultant, he has worked on multiple projects in Africa, Asia, Europe and the Middle East for public and private sector clients and international organisations. The assignments have ranged from initial planning, development and funding stages, through implementation, evaluation and lessons learned. Chris holds a MSc. in Ecotourism from Edinburgh Napier University and a BSc. (Hons) in International Business from Warwick University.
MS Leadership and Management. Research project titled "People don't want to wait, just book themselves 24/7"; Do Icelandic tourism enterprises have the digital capabilities necessary to reach the enlightened tourist? Project manager at Innovation Center Iceland from January 2008. Have overseen and managed projects in tourism, fab lab, creative industries and more. Have supported several cluster projects in Icelandic tourism, overseen project fund for tourism development, held workshops on tourism product and experience development and served as an adivsor on. Edited an online handbook on Experience development in tourism. I have participated in Nordic and NPP projects and am currently a member of a working group on Green growth and innovation at Norden.
Shaun is a passionate tourism development professional and has split the past 27 years between the private sector and the government. For the last 10 years Shaun has been in the World Bank Group where he has worked on tourism projects in 27 countries. He originally comes from Uganda where he was born and grew up and then returned to in 1989. He started a small tour operating company and then built and operated two lodges. He was then asked by the Government to lead the newly formed Uganda Tourist Board and manage a large EU-funded product and market development project that helped put Uganda back on the map. Since joining the World Bank in 2005, Shaun has been instrumental in reestablishing "tourism" as a legitimate instrument for economic development with a range of internal and external clients. The Bank had actually discontinued its tourism related lending in 1979 and closed a 30-strong tourism department.
Teodora Marinska is Head of Public Affairs of the European Travel Commission, where she works to raise awareness and understanding of the value of tourism in the EU and national policy makers, the main tool for which is the promotion of the Tourism Manifesto for Growth and Jobs. Teodora aims at influencing policy through the formulation and implementation of ETC public affairs strategy, one of the main pillars of which is sustainability. Before joining ETC, Teodora worked in the European Parliament and the Committee of the Regions. Teodora is Project Manager Practitioner (PM4SD) certified by APMG.
Seleni Matus has spent more than 15 years designing and directing large, multi-stakeholder initiatives in Latin America and the Caribbean that have enhanced the quality of tourism offerings and helped to ensure the long-term health of natural ecosystems. These include the Mesoamerican Reef Tourism Initiative and the Sustainable Destinations Alliance of the Americas. She currently is the Executive Director of The George Washington University’s International Institute of Tourism Studies and Adjunct Professor. Seleni served as a founding member of the Mesoamerican Ecotourism Alliance and served on the Global Sustainable Tourism Council’s board of directors. Seleni currently serves as a member of the Caribbean Tourism Organization’s Sustainable Tourism Committee, as well as Steering Committee of the Sustainable Tourism Zone of the Caribbean.
Born on 8 April 1982, Funchal she is a member of the EPP Group and of the Partido Social Democrata. She is a member in the Committees TRAN, D-TR and substitute for the Committee PECH, D-BR, DMER, DLAT.
Holly Prievo earned her master’s degree in Global Sustainability, with a concentration in sustainable tourism from University of South Florida, Patel College of Global Sustainability. She is the Vice President of an organization focused on combating climate change through local and federal political channels and citizen-based action groups. She is a PM4SD practitioner, and a Project Manager/Sustainability Coordinator for an innovative LED technology company, Lighting Science Group, which is currently examining lighting solutions for energy efficiency, dematerialization in infrastructure and technological solutions for mosquito control to combat vector-borne diseases.
Brandon Presser is a travel expert who has visited more than 100 countries and written over 50 travel books. He can currently be seen on Bravo's television series Tour Group, where, as Head Tour Guide, he fearlessly leads a group of eclectic American travelers on an elaborate world tour. Brandon secured his reputation as an adventure prodigy when he became the youngest member of the coveted team of writers at Lonely Planet, the world’s most prominent travel brand. He crossed the globe authoring books on far-flung destinations like Iceland, Turkey and Malaysia, and was awarded the prestigious SATW Lowell Thomas gold prize for his outstanding achievements in guidebook writing. Today, Brandon contributes to a variety of prestigious publications including Travel + Leisure and The Daily Beast, and leads worldwide expeditions for elite jetsetters. Originally from Canada, Brandon holds a degree in art history and architecture from Harvard University, and when he's not on the road he calls New York City home. He speaks fluent French, and can order food in six other languages.
Dave holds a B.A. from California Lutheran University, an M-Div. from the Iliff School of Theology, and a doctorate in Spiritual Disciplines, Wellness and Environmental Concerns from the University of Northern Colorado, Greeley, CO. He currently directs the Sustainable Tourism concentration for the USF College of Global Sustainability and serves as president and executive director of the WHALE Center, and Managing Director of the International Ocean Institute Waves of Change initiative. He serves on the Global Sustainable Tourism Council International Knowledge, Networking, Education & Training Working Group, The International Ecotourism Society (TIES) Research and Education Council, and the board of directors for the Florida Society of Ethical Ecotourism. Read more at:
Mr. Santander has been Executive Director of ETC since April 2012. Educated in Spain and Austria, he holds a PhD in Sports Science and an MBA degree. He has extensive experience in destination marketing gained through his career in diverse companies from the tourism industry in Innsbruck (Austria) and the United States. He has also been a guest lecturer on tourism marketing at International Business Seminars in a number of US Universities. Under the leadership of Mr. Santander, ETC continues supporting member NTOs in their portfolio of marketing and research activities in major long-haul markets with the aim of strengthening and increasing competitiveness of Destination Europe.
I am a social anthropologist working in the fields of tourism, culture and development. For the past 20 years I have worked in universities in Cyprus and the UK, and three years ago I co-founded an independent consultancy specialising in applying ethnographic methods to tourism and cultural heritage based development. Working with a multi-disciplinary network of colleagues, our company, Touch TD, seeks innovative approaches to building linkages and partnerships across the tourism value chain, and to strengthening community capacity and participation. We have designed and implemented projects for UNESCO, UNDP, the EU and the UK government, including community based tourism projects in India and Turkey, the retrieval of public spaces in Georgia and Iran, and the social impacts of casino tourism in Cyprus. I am a member of the ICOMOS UK and International Scientific Committees for Intangible Cultural Heritage.
Deirdre is a senior consultant to the UNEP Tourism & Environment Programme. She spearheads tourism sector value chain research and advises on implications of the 2030 Sustainable Development Agenda and the Paris Agreement on the tourism sector, from a policy and implementation perspective. She has also advised UNESCO on the global tourism sector’s response to tourism and climate impacts at World Heritage sites and UNWTO on mainstreaming sustainable consumption and production principles into tourism master plans. She coordinates the development of sustainable tourism cooperation projects and facilitates specialized training workshops on project design and implementation for developing countries.
The Snæfellsnes Regional Park was established in 2014 by municipalities and various organizations in Snæfellsnes. The Regional Park is a platform for multi-level co- operation which utilizes the unique assets of the region to diversify the services and other industries in the locality. The Regional Park regulates the protection and usage of natural resources and landscape and has an active interest in maintaining regional customs and culture and providing information on the Snæfellsnes region. The director is Ragnhildur Sigurðardóttir, MSc. in Environmental Science. She has led several developmental and innovation projects in the fields of education and environment.
I am born in 1960 in Husavik wich is a small town in North-East Iceland. I lived in Norway for seven years where I finished my education as music teacher and met my wife Line Werner. I have worked as headmaster of Husavik Music-shcool since 1987. My family together with my brothers family founded North Sailing in 1995. I am member of the board of North Sailing and for some years I have worked on special projects like developing hybrid electrical system for the boats of North Sailing. Outdoor activities and environmental affairs are my main subjects of interest.
I have been working on sustainable tourism for 10 years now, introducing and building tools and policy for increased sustainability in tourism. Among this is introducing Sustainable destination, a certifications scheme assisting DMOs work towards a more sustainable tourism. Educated within agriculture and management I have also served the Ministry of Agriculture in policy on rural development and diversification of agriculture.
Sören is the Commercial Director for the ABTA-owned sustainability certification scheme Travelife for Hotels & Accommodations. He joined ABTA’s Destinations & Sustainability department in 2011. He is a sustainability professional with work experience in Germany, France and the UK - both within and outside the travel industry. He began his career in sustainability at the Wuppertal Institute for Climate, Energy and Environment followed by group communications and social affairs positions in Germany's retail/mail order group KarstadtQuelle AG. From there he moved into tourism and to the UK to join Thomas Cook Group PLC. His experience at Thomas Cook includes Group Sustainability Manager and Interim Head of Sustainability. Sören holds a BA in Philosophy & Economics from Bayreuth University in Germany and MSt in Sustainability Leadership from the University of Cambridge. He also sits on the Board of the Roundtable Human Rights in Tourism and is a BSI/ISO principal expert for tourism services.”
Claudia Tapardel is one of the youngest women MEPs. She comes from Romania, and is very passionate about tourism. In 2015, Claudia was elected co-chair of the Intergroup for the Development of European Tourism and Cultural Heritage. With 140 members, the Intergroup is dedicated to bring tourism into the spotlight of European policies. In the European Parliament, she is a member in three important Committees: Transport and Tourism, Constitutional Affairs and Budgets. Claudia has a rich education in Economics (PhD), Public Administration and International Business.
After studying history at Liverpool University, Tim started his 20 years in travel as a ski rep for Skibound in Brighton which was then acquired by First Choice Holidays giving him the opportunity to join their product team as a marketing assistant. Tim worked his way up to Produce Director and then added marketing to the role before the merger with TUI. In the new company he was promoted to Customer Director and to the UK board with a team of 3,000 staff and a £60m budget. After a short project in Beijing for TUI China Tim left to take a year out and worked with his family as a volunteer in an orphan and vulnerable children pre-school in Swaziland. His next role in travel as CEO of Travel Department, Ireland’s largest escorted tour operator, and then as Customer Director for Monarch Airlines. Since December 2013, Tim is Marketing & Content Director for Responsible Travel where he has been a non-executive director for the last 3 years. He is also a director of Development Squared, a business mentoring programme for Swaziland, and is still heavily involved in various charitable initiatives there. He lives in Brighton in the UK with his wife and two sons.
Guðrún Þóra is a director of the Icelandic Tourism Research Centre located in Akureyri, Iceland. She was the head of the Rural Tourism Department at Holar University College from its inception 1996 until 2009 and an associate professor at the department until 2016. Her research has focused on tourism in rural areas and destination development. Guðrún Þóra holds a M.B.A. degree in Tourism Management from the University of Guelph, Ontario, Canada and a MA degree in Comparative literature from the University of Oregon, USA.
Elsa is a consultant and researcher focusing on social innovation and entrepreneurship. She has a MA in Politics, Administration and Organization and a Postgraduate Specialization in Project Tourism Management. During her academic career, she has developed a passion for project design, particularly in the areas of public health, culture heritage and sustainable tourism. She worked with the Department of Political Science, participating in its research team and as teaching assistant for Bologna University. For the last two years, she has been collaborating with different NGOs and SMEs as assistant in project management, improving professional skills in the following areas: european funds, local planning, survey design, audience development, fundraising, business innovation, networking.
Rita Golubeva, currently employed by FTA (Foreign Trade Association) working as an assistant in project management within sustainability department alongside working as a volunteer in marketing within Jlag Europe, where she together with other Jlag enthusiasts developed marketing action plan for PM4SD Summer School 2016 event in Akureyri, Iceland. She manages social media activites, email campaigns and is continuasly communicating with other teammates for a successful event promotion. Previously she has been working in Paris as a business developer within tourism related company. Rita obtained Double Master degree in International Project Management within two Business Schools in Riga, Latvia and La Rochelle, France and has Bachelor degree in Tourism and Hospitality Management. She speaks Latvian, English, French and Russian.
The Summer School is the PM4SD™ annual event, promoting it as the methodology to apply in tourism projects and to discuss the professionalization of project management in sustainable tourism.