PM4SD Summer School 2017

Project Management for Sustainable Development

Leadership and Governance for Sustainable Tourism

4-8 October 2017
Sila National Park
Calabria, Italy

The Summer School in Leadership and Governance for Sustainable Tourism is back for its 5th edition, hosted by Sila National Park , it will take place for the first time in a National Park at the heart of the Mediterranean Sea. Leadership and Governance for Sustainable Tourism is a 3 days High Level event, co-organized by the Foundation for European Sustainable Tourism (FEST) and the European Travel Commission (ETC) to address one of the most important themes in the tourism industry: how to plan and deliver transformative tourism projects and initiatives to generate a sustainable visitor economy.

The 2017 Summer School aims to contribute to the 2017 as the International Year of Sustainable Tourism for Development focusing on “Sustainable Tourism between product development and carrying capacity”.

The Summer School will once again brings together key tourism from 5 Continents: donors, representatives of European and International organizations, policy makers, destination managers, planners industry representatives, project management practitioners, academics and entrepreneurs will share key best practices.

Outstanding speakers will be focusing on: National Parks, Thematic Parks, Sustainable Tourism Policies, Criteria, Certifications, Best Practices; Project Management, Destination Management, Branding Destination; Capacity building, Public Private Partnership, tourism funding with the aim to share experiences on: product development and carrying capacities.

Speakers and participants will enjoy together plenty of social activities to discover the beauty of Sila National Park and its outstanding area.

The Summer School is the PM4SD™ annual event, promoting it as the methodology to apply in tourism projects and to discuss the professionalization of project management in sustainable tourism and the need of leadership in tourism.

Key representatives of the tourism sector together again.

Donors, policy makers, industry representatives, project management practitioners, academics and entrepreneurs together to share practices on how to plan and manage tourism funding with sustainability, and also to improve project management and effectiveness in the tourism sector.

FEST · The European Travel Commission · Sila National Park

The Summer School is organised by FEST and the European Travel Commission. The European Travel Commission is the non-profit organisation responsible for the promotion of Europe as a tourist destination in third markets. Read the ETC’s latest Bulletin here.

The hosting organization is Sila National Park.

pm4sd

The Summer School is the PM4SD™ annual event, promoting it as the methodology to apply in tourism projects and to discuss the professionalization of project management in sustainable tourism.

pm4sd
silvia barbone

  Silvia Barbone

Silvia Barbone is the director of FEST and Jlag. She is the developer and the main author of the PM4SD™ “Project Management for Sustainable Development” certification. She is an international expert in sustainable development and project management with an extensive knowledge of tourism, cultural and sport policies and practices. She is a senior tourism researcher, an experienced project manager and a certified Lead Trainer in Project Management for Sustainable Development. She designs and manages small, medium and large scale projects, she supports destinations to define strategies and empower local communities, she is one of the 10 EU experts selected by the European Commission to implement the European Tourism Indicator System (ETIS). She works with leading global organizations, including UNWTO, UNESCO, UNEP, UNITAR, European Travel Commission, European Commission, European Parliament, as well as local, regional and national public authorities. She is the chief editor of the first blog regarding European tourism policies and practices “Tourism Around Europe”, which addresses 8000 tourism stakeholders. She has recently been appointed as the Chair of the Tourism Society Europa Network, and a board member of Tourism Society. Silvia Barbone is the director of FEST and Jlag. She is the developer and the main author of the PM4SD™ “Project Management for Sustainable Development” certification. She is an international expert in sustainable development and project management with an extensive knowledge of tourism, cultural and sport policies and practices. She is a senior tourism researcher, an experienced project manager and a certified Lead Trainer in Project Management for Sustainable Development. She designs and manages small, medium and large scale projects, she supports destinations to define strategies and empower local communities, she is one of the 10 EU experts selected by the European Commission to implement the European Tourism Indicator System (ETIS). She works with leading global organizations, including UNWTO, UNESCO, UNEP, UNITAR, European Travel Commission, European Commission, European Parliament, as well as local, regional and national public authorities. She is the chief editor of the first blog regarding European tourism policies and practices “Tourism Around Europe”, which addresses 8000 tourism stakeholders. She has recently been appointed as the Chair of the Tourism Society Europa Network, and a board member of Tourism Society.

sonia ferrari

  Sonia Ferrari

Professor of Tourism Marketing and Place Marketing at the University of Calabria Sonia Ferrari is Associate Professor of Tourism Marketing and Place Marketing at the University of Calabria, Italy. She has been President of Tourism Science Degree Course in University of Calabria and President of Valorizzazione dei Sistemi Turistico Culturali Degree Course in University of Calabria since 2007. Her main fields of study and research are: tourism and place marketing, event marketing, spa and wellness tourism. She is commissioner of Sila National Park.

eduardo santander

  Eduardo Santander

Mr. Santander has been Executive Director of ETC since April 2012. Educated in Spain and Austria, he holds a PhD in Sports Science and an MBA degree. He has extensive experience in destination marketing gained through his career in diverse companies from the tourism industry in Innsbruck (Austria) and the United States. He has also been a guest lecturer on tourism marketing at International Business Seminars in a number of US Universities. Under the leadership of Mr. Santander, ETC continues supporting member NTOs in their portfolio of marketing and research activities in major long-haul markets with the aim of strengthening and increasing competitiveness of Destination Europe.

Deirdre Shurland

  Deirdre Shurland

Deirdre specializes in management consulting for tourism private and public sector agencies and in the development of products and services developed with less resource use and that are sensitive to natural and cultural heritage. The objective is to ensure that businesses are aware of their operating environments, can incorporate sustainability criteria into their operations, and promote their products and services authentically to compete well in the global tourism marketplace. With 25 years experience in management consulting in the services, manufacturing and mining sectors, she started out conducting environmental impact assessments and providing project advice to businesses on environmentally sound development. Her expertise evolved to advising governments, associations and non-profit groups in strategic management operations and institutional organization for sustainable performance. Her main expertise is in sustainable development, project design and implementation and more recently tourism product development. She is currently assisting the IUCN and the Government of Albania in managing tourism and visitor impacts on the Lake Ohrid World Heritage site. Prior assignments were with UN Environment, UNESCO and UNDP on sustainable tourism, advisory services, project development and coordinating partnership networks. Key focal areas were climate change, tourism value chains, institutional strengthening, coordinating global partnerships and project fund raising. Her passion is helping destinations and World Heritage sites sort through institutional barriers to get to effective management solutions and to develop products and services that are unique, tell great stories and yield good returns. Over the years she has delivered several million dollars in funded projects, trained 400 professionals, organized 7 international conferences, and produced a range of research and technical briefs and reports. During her years of experience in industry and environmental management, she developed and implemented guidance and tools for businesses, advised on enterprise management solutions and conducted facility audits for industrial, infrastructural and mining industries. She is a Senior member of the American Society for Quality, a founding member of the Trinidad & Tobago Society for Quality, and also previously served as the inaugural chair of the technical working group on hospitality standards of the Caribbean Regional Organization for Standards and Quality.

Susana Conde

  Susana Conde

Susana Conde is Founder and Director of Agrotravel Turismo Responsable, Spanish Travel Agency, Consultancy and Training on Tourism Sustainability. Expert Consultant and Trainer for Sustainable and Responsible Tourist Management and Green Marketing, CSR in the Tourism Sector and Carbon Footprint in Tourism during last seven years.

Anne-Maria Mäkelä

  Anne-Maria Mäkelä

Over 20 years of work experiene in the field of sustainable tourism. Specialized in tourism marketing and product development strategies, promotion, and supply chain linkages. The expertise areas cover policies, strategies, stakeholder approaches, management and master planning, project formulation, and poverty alleviation through tourism. Contracted by the World Tourism Organization, United Nations Development Programme, and the Netherlands Development Organisation (SNV) and private sector consultancy companies in developing countries such as Albania, Moldova, Egypt, China, Mongolia, North Korea, Fareast Russia, Vietnam, Indonesia, Timor Leste, Lao PDR, Thailand, and Cambodia. Out of these countries, lived and worked around 7,5 years in China and 3,5 years in Cambodia. In other countries, had short-term consultancy positions up to six months. I hold Masters Degree specialized in international marketing from the Turku School of Economics and Business Administration.

Benjamin Carey

  Benjamin Carey

An expert on the sustainable development and environmental management of tourism, Benjamin is a certified PM4SD Practitioner and consultant to government ministries and destination agencies, as well as many international organisations, including the European Commission, European Union, International Co-operative Alliance, UNDP, UNEP, UNESCO, World Bank and World Tourism Organisation. Based in Scotland, where he established the award-winning consultancy Dunira Strategy in 2002, he has worked in more than fifty countries, most recently in Jerusalem (EU), Myanmar (DFID) and Sierra Leone (World Bank); he is currently consulting for a range of clients in Africa, Asia, Europe and Middle East. A director of The Tourism Society, former tour operator (Thomson, Airtours) and visiting lecturer at several European universities, he has spoken all over the world on marketing, revenue management, sacred sites and protected areas. Benjamin produced the UNWTO’s baseline report on tourism and migration; he was a founding member of the UNESCO Scotland Committee and appointed to the Board of Co-operative Development Scotland. He has a special interest in less established destinations, particularly those recovering from crisis and/or emerging from conflict.

carol hay

  Carol Hay

Carol Hay has over 25 years in the tourism sector, her primary areas of expertise include marketing, destination branding, product development, sustainable tourism development, public relations, crisis management and social media. Carol is currently Director of Marketing UK & Europe for the Caribbean Tourism Organization, a positon she has held for the past 7 years. Previously she was the Director of Tourism UK & Europe for the Antigua and Barbuda Tourism Authority. Carol has also held senior positions with The Jamaica Tourist Board, BWIA International Airways and the Jamaica Promotions Corporation. She is an accomplished speaker and has addressed audiences across the globe on female leadership, destination branding and competitiveness. She holds a Masters in Marketing, Bachelors in Business Administration and numerous professional qualifications including Cultural Diplomacy, Public Relations, Human Resources Development, Coaching, Mentoring and Neuro Linguistic Programming (NLP). In her spare time Carol coaches and mentors professional women and young people, and also volunteers to support young people preparing for work. She loves to travel, cook, meet new people and generally make the most of life!

rave.randle

  Dave Randle

Dave holds a B.A. from California Lutheran University, an M-Div. from the Iliff School of Theology, and a doctorate in Spiritual Disciplines, Wellness and Environmental Concerns from the University of Northern Colorado, Greeley, CO. He currently directs the Sustainable Tourism concentration for the USF College of Global Sustainability and serves as president and executive director of the WHALE Center, and Managing Director of the International Ocean Institute Waves of Change initiative. He serves on the Global Sustainable Tourism Council International Knowledge, Networking, Education & Training Working Group, The International Ecotourism Society (TIES) Research and Education Council, and the board of directors for the Florida Society of Ethical Ecotourism.

  www.bluecommunity.info

Deirdre Shurland

  Deirdre Shurland

Deirdre specializes in management consulting for tourism private and public sector agencies and in the development of products and services developed with less resource use and that are sensitive to natural and cultural heritage. The objective is to ensure that businesses are aware of their operating environments, can incorporate sustainability criteria into their operations, and promote their products and services authentically to compete well in the global tourism marketplace. With 25 years experience in management consulting in the services, manufacturing and mining sectors, she started out conducting environmental impact assessments and providing project advice to businesses on environmentally sound development. Her expertise evolved to advising governments, associations and non-profit groups in strategic management operations and institutional organization for sustainable performance. Her main expertise is in sustainable development, project design and implementation and more recently tourism product development. She is currently assisting the IUCN and the Government of Albania in managing tourism and visitor impacts on the Lake Ohrid World Heritage site. Prior assignments were with UN Environment, UNESCO and UNDP on sustainable tourism, advisory services, project development and coordinating partnership networks. Key focal areas were climate change, tourism value chains, institutional strengthening, coordinating global partnerships and project fund raising. Her passion is helping destinations and World Heritage sites sort through institutional barriers to get to effective management solutions and to develop products and services that are unique, tell great stories and yield good returns. Over the years she has delivered several million dollars in funded projects, trained 400 professionals, organized 7 international conferences, and produced a range of research and technical briefs and reports. During her years of experience in industry and environmental management, she developed and implemented guidance and tools for businesses, advised on enterprise management solutions and conducted facility audits for industrial, infrastructural and mining industries. She is a Senior member of the American Society for Quality, and a founding member of the Trinidad & Tobago Society for Quality, and also previously served as the inaugural chair of the technical working group on hospitality standards of the Caribbean Regional Organization for Standards and Quality.

Daniele Donnici

  Daniele Donnici

Daniele Donnici works in management of strategic communication plans, territorial and social marketing - on digital and traditional channel - and building partnership networks. He is team leader of Visit Cosenza (dmc in Calabria) and responsible for Pronovis company, specialized in communication, event organization and integrated services for public and private bodies.

Dorina Bianchi

  Dorina Bianchi

Born in Crotone (Italy), after graduating in Medicine and Surgery, has practiced the neuroradiologist profession at the Cosenza Hospital. She lives with his partner Marcello, who is also a physician, and her son Bibi. She loves ‘her’ Calabria where she has acquired a strong political passion and then turned this into a real commitment, which has led her to divide her time between Rome and Crotone. After two legislatures in the Senate she is now a member of the New Centre Right and the deputy leader of the Chamber. Since February 2016 she has been appointed Undersecretary for Tourism and Cultural Heritage. In this legislature, she has been a member of the following bodies: XII COMMISSION (AGRICULTURE) I COMMISSION (CONSTITUTIONAL AFFAIRS, OF THE PRESIDENCY OF THE COUNCIL AND OF THE INTERNAL AFFAIRS) PARLIAMENTARY INVESTIGATION COMMISSION ON ILLICIT ACTIVITIES LINKED TO THE WASTE CYCLE AND THE ENVIRONMENTAL DAMAGES RELATED TO IT PARLIAMENTARY INVESTIGATION COMMITTEE ON THE MAFIA PHENOMENON AND ON OTHER CRIMINAL ASSOCIATIONS, EVEN FOREIGNERS Among her battles there was the one about violence against women and children and against wasting and medical malpractice, especially in ‘her’ region, the Calabria, where she never lacks to give her contribution as a representative of the Institutions. She believes in a young politics and young people in politics and in that sense has presented a bill to set age limits to run as a candidate, favoring the inclusion of young people in the institutions. Open Parliament identifies her as the most active among parliamentarians. Up till now she has signed 41 draft laws, 401 amendments and 52 questions.

Hermione Nevill

  Hermione Nevill

Hermione has worked as a technical specialist in tourism with IFC for over ten years, lately with the Trade and Competitiveness Practice. She advises public sector clients on growing their tourism economies, and making them more inclusive through technical advisory and lending projects. Initially based in Mozambique, Hermione worked with the government to transform the tourism economy through private investment. She moved to Istanbul in 2011 and took on a global role with a broader portfolio across the European, Central Asia and the Middle East regions. She is currently based in Johannesburg and is responsible for the technical design and supervision for a number of tourism advisory and lending projects across Africa, Eastern Europe and Central Asia. She has particular interest in protected area concessioning, facilitating private sector investment, and destination management. Prior to joining IFC Hermione worked for a pan-African Investment Magazine ‘Africa Investor’ and founded their tourism product, as well as for a private hotel feasibility consultancy. Hermione has a BA in Geography from Oxford University, and an MSc with distinction from the International Centre for Responsible Tourism at Leeds Metropolitan University, UK.

Ioannis Pappas

  Ioannis Pappas

Dr Ioannis PAPPAS, CEO & Co-Founder of GREEN EVOLUTION SA, is Member of the Board of Directors of the Global Sustainable Tourism Council and Countries Representative in South East Europe. He is an experienced professional engineer, with over 25 years of work in several fields of science, focusing in Sustainability for Tourism, energy and environmental efficiency in Infrastructure and Buildings, auditing or advising in standardization of companies and technological implementation of climate adaptation and mitigation methodologies. He is also Co-founder and Member of the Boards in several organizations like Sustainable Building Council of Greece, Hellenic Passive House Institute and Hellenic Start Up Association. He worked in Joint Research Center-IE of European Commission and was a Greek Representative as Expert for ITL in UNFCCC. Dr Pappas is active in auditing, consulting and training on all matters of interest to the tourism sector, Lead Accredited Trainer of GSTC in South East Europe, Sustainable Tourism Manager by PM4SD and Jean Monnet European Centre of Excellence, Green Destinations Accredited Auditor for Sustainable Destinations, Travelife Accredited Auditor for Green Tourism, Green Globe Accredited Auditor for Green Tourism, Auditor for Stars Evaluation of Hotels and Vilas Greece, Certified Energy Auditor in Hellenic Republic, Accredited Trainer of Passive House Standard and European Energy Manager (EuREM). He also has extensive experience on Project Management as Coordinator and/or Manager in more than 20 National & EU Research Projects, as Certified Auditor of ISO 9001 and 14001 Systems, and as Trained Consultant of ISO 50001 Systems.

Luigi Cabrini

  Luigi Cabrini

Mr Luigi Cabrini is the Chairman of the Board of Directors of the Global Sustainable Tourism Council and an Advisor to the Secretary-General of the World Tourism Organization (UNWTO). Mr Cabrini led several initiatives on sustainable tourism at global level, focusing his activities on tourism and climate change, tourism and biodiversity, observatories for sustainable tourism, the green economy, tourism and heritage and global partnerships. He was the Director of the UNWTO Sustainable Tourism Programme until 2014 and previously held the positions of UNWTO Director for Europe and Secretary of the General Assembly and Executive Council. Before joining the UNWTO he has been engaged during 20 years in United Nations programmes for development and for protection of refugees, in Guatemala, Mexico, Somalia, Pakistan, Poland and Spain. Luigi Cabrini is fluent in Italian, English, French and Spanish and has basic knowledge of Russian and Polish. He is the author of various articles, speeches and papers. The Global Sustainable Tourism Council (GSTC) is an international partnership with the aim of fostering increased knowledge and understanding of sustainable tourism practices, promoting the adoption of universal sustainable tourism principles and building demand for sustainable travel. At the heart of its work are the Global Sustainable Tourism Criteria for Hotels, Tour Operators and Destinations

Mia Lammens

  Mia Lammens

Mia Lammens is a researcher at the marketing office of Visit Flanders – Belgium. She holds master's degrees in geography and in urban and spatial planning. Since 2001 she works at Visit Flanders as a counsellor in spatial planning, environment and mobility. In this job she often comes in contact with different aspects of sustainable tourism. The last 3 years her work focusses also on tourism related market research and monitoring.

Mike Dollin

  Mike Dollin

Mike Dollin is a leading Project Management Trainer delivering courses worldwide for a broad range of clients that have included Government Agencies, Travel Organisations, and a wide variety of other Private and Public Companies. He started his career in the Travel Industry on leaving school back in 1983 and spent over 10 years working for Tour Operators, Airlines and Travel Agencies before moving into Training and Consultancy work. Mike is attending the Summer School again this year to help promote PM4SD and is looking forward to answering any questions you may have to do with PM4SD and Project Management in general in the Travel & Tourism Sector.

Monica Cerdan

  Monica Cerdan

Mònica Cerdán received her Ph.D at Polytechnic University of Barcelona 2009 investigating the innovation and new ventures process field. She has a Bachelor in Business Administration in Social Sciences with honours from the University of Hertfordshire (U.K.) and a Bachelor in Marketing from the University of Barcelona. After graduating in 2005 she became the Head of Innovation and New Ventures Creation at the UAB's Research Park foundation. From 2015 on she is holding the position of Director of the Academic Chair of Responible and inclusiveTourism as a researcher and lecturer, being the accessible tourism one of her main reserach fields.

Roger Goodacre

  Roger Goodacre

Roger Goodacre has been working as an independent tourism consultant since 2001, specialising in the development and marketing of tourist destinations, with a focus on emerging markets. He is employed regularly as a technical expert by international organisations, government development agencies and leading consultancy firms, and has worked on assignments in eastern Europe, the Middle East, Mediterranean, east and west Africa, and South Asia. He was the marketing and cultural heritage expert on UNWTO’s tourism master plan team for Rwanda in 2008/09, and team leader/chief technical adviser for UNWTO/UNDP teams that drafted a new tourism policy and new tourism development master plan for Uganda in 2012/13. Roger has more than 40 years’ experience in the tourism sector, which began as a graduate trainee at the British Tourist Authority, followed by marketing and management postings to the Amsterdam and Paris offices. Subsequently he was appointed marketing manager of the London Tourist Board. Since 2012 Roger has been Chairman of the Tourism Consultants Network, Europe's leading association of professional tourism consultants, and is a Fellow of the Tourism Society. He is bilingual in English and French,

Salli Falton

  Salli Falton

With a background in environmental science, Salli has spent the last 20 years of her career working with the private and public sectors to help them recognise and address the social and environmental impacts of their activities, creating stronger, more resilient and more sustainable models of operation. After relocating from her native Australia to the UK, she headed up environmental projects and assessment at one of Europe’s busiest airports, Heathrow, before joining Virgin Holidays as its Responsible Business Manager, overseeing the tour operator’s CSR strategies and programmes. In 2011 Salli joined the Travel Foundation - an independent charity that works with tourism businesses and destination stakeholders to create partnerships that ‘unlock the positive potential of tourism’ and was appointed CEO in 2014.

Cinzia De Marzo

  Cinzia De Marzo

Cinzia De Marzo, Italian laywer, specialized in European Union Law and Economy and European expert on sustainable tourism and indicators. Former Seconded National Expert -SNE (2012- 2016) at the European Commission, DG GROW, Unit Tourism, creative and emerging industries and responsible for the development and the implementation of the European Tourism Indicator System – ETIS. Several collaborations at international level, such as with the Council of Europe for ETIS pilot implementation within the transnational cultural routes and with the UNWTO for the promotion of the International Sustainable Tourism Observatories – INSTO open consultation meetings (the next will be held in Madrid the 13-14 December 2017). EU external expert of the European Commission- DG REGIO regarding the EU macro regional strategies implementation and publication of the Report/Analysis of the national tourism strategies of the EUSAIR countries, for identifying common priorities and actions in relation to the EUSAIR action plan-pillar IV: "Sustainable tourism". Defining relevant EUSAIR macro-regional mid-term tourism result indicators and targets. Member of the National Scientific Committee of the Italian Ministry of Cultural Heritage and Tourism, since May 2017.

Paolo Verri

  Paolo Verri

Nato a Torino nel 1966, Paolo Verri si laurea nel 1990 in storia dei media all’Università Cattolica di Milano con una tesi sulla relazione tra cultura, letteratura e televisione dal titolo “Libri e televisione: una storia difficile”, scritta con la supervisione di Aldo Grasso e Gianfranco Bettetini e pubblicata dalla RAI, Radio televisione italiana. Paolo Verri è innanzitutto “uomo di libri”, prima direttore editoriale per varie case editrici e poi direttore del Salone Internazionale del Libro di Torino dal 1993 al 1997. Nel 1998 è Direttore della comunicazione dell’Associazione Italiana Editori che promuove le pubblicazioni italiane a livello internazionale. Dal 1998 si occupa di città e sviluppo urbano; nominato direttore dell’Associazione Torino Internazionale, dal 2000 al 2006 si occupa di sviluppare, coordinare e gestire il Piano strategico della città di Torino. Dal dicembre 2003 è anche Direttore della Fondazione Atrium che ha l’incarico di promuovere e comunicare le trasformazioni della città di Torino e delle XX Olimpiadi Invernali di Torino 2006. Nel 2007 viene nominato direttore del Comitato Italia 150 con il compito di ideare, redigere e coordinare il progetto per i festeggiamenti del 150° dell’unità d’Italia, a Torino e in Piemonte. Il ricco programma, della durata di 9 mesi, racconta il passato, il presente e il futuro dell’Italia. Italia 150, con un budget di 42 milioni di euro, raggiunge lo scopo di ospitare 4 milioni di persone in meno di 250 giorni. Dal 2011 al 2014 ha diretto con successo la candidatura di Matera a Capitale Europea della Cultura per il 2019 in qualità di Direttore del Comitato Matera 2019. In contemporanea, dal 2013 al 2015 ha diretto il palinsesto eventi e i contenuti espositivi del Padiglione Italia dell’Expo Milano 2015. Dopo la designazione di Matera a Capitale Europea della Cultura per il 2019, avvenuta il 17 ottobre 2014, viene nominato Direttore Generale della Fondazione Matera-Basilicata 2019, ente che cura l’attuazione del programma di candidatura di Matera 2019. Verri ha altre due grandi passioni: quella per lo sport - è presidente dell’Osvaldo Soriano Football Club, la Nazionale Italiana Scrittori - e quella per i viaggi, che condivide con sua moglie e i loro 3 figli.

Concetta Caravello

  Concetta Caravello

I was born in Palermo, 1961 and I graduated in Law at Catholic University of Milan in 1985. I continued my education in the field of institutional public relations, internationalization of SME and event organization. I live in Milan and Rome. After a significant experience in RAI and at the Ministry of Finance – State Monopolies, in 1992 I started working at Fiera Milano with the responsibility at the “management, promotion and internationalization of firms” Department. I traveled worldwide in charge of management, design and implementation of important projects for SME - and their entry in new markets – (Europe, Russia, China, South East Asia, USA, South America) to set up exhibitions, fairs and important events such as fashion shows, design exhibitions and events linked to catering and the promotion of Italian food products and cuisine. These projects have been realized in collaboration with the main Italian and foreign government bodies: Ministry of Economic Development, Embassies, Consulates, ICE (Italian Trade Agency), Italian Chambers of Commerce abroad, Shanghai Municipality, CCPIT-China Council for the Promotion of International Trade, HKTDC-Hong Kong Economic and Trade Office, Expocentre and Crocus Moscow, Municipality of Moscow and Ekaterinburg, National Trade Fair USA, and so on. In 2009, thanks to this activity performed for about 20 years, I was selected by the Italian Government as the general manager for the participation of Italian Regions and Cities in Shanghai World Expo 2010. The important role played in the Expo - she has been working in Shanghai for 9 months, arranging important institutional meetings between Italy and China- has significantly improved her ability to interact with the Chinese counterparts in the management of a great event like a world expo. From March 2014 is Responsible for External Relations of Welcome Chinese, the new hospitality Standard Certification dedicated for Chinese travelers and issued by CTA, China Tourism Academy, board of the China National Tourism Administration (CNTA).

elsa cattivera

  Elsa Cattivera

Elsa is a consultant and researcher focusing on social innovation and entrepreneurship. She has a MA in Politics, Administration and Organization and a Postgraduate Specialization in Project Tourism Management. During her academic career, she has developed a passion for project design, particularly in the areas of public health, culture heritage and sustainable tourism. She worked with the Department of Political Science, participating in its research team and as teaching assistant for Bologna University. For the last two years, she has been collaborating with different NGOs and SMEs as assistant in project management, improving professional skills in the following areas: european funds, local planning, survey design, audience development, fundraising, business innovation, networking.

Gianluca Bevaqua

  Gianluca Bevaqua

I was born in Italy in the mid-70s. After getting a degree in journalism, I worked as copywriter, art director and then as a strategic marketing specialist for a few small-town advertising agencies. I did many experience as photojournalist for several organizations and press agencies. After few years I decided to move back to Calabria, where I worked as a journalist and as freelance translator from several languages. Currently I am working at the press officer for Sila National Park.